Knowledge Hub | Genzeon

Digital Maternity & NICU Care Management Solution​

Written by Genzeon | Feb 22, 2024 9:57:00 PM
CASE STUDY

 

In the highly specialized field of maternal and infant health, challenges are often centered around providing integrated and comprehensive care for high-risk pregnancies and complex neonatal conditions.

 

10%

increase in client market share

35%

increased engagement  in maternity care program

42%

faster time-to-decision for NICU admissions process

 

Company Overview

Our client is a leading fully-integrated maternal and infant health care company that uses a tech driven platform to do delegated utilization management particularly in cases involving premature or medically complex newborns. 

Company Type Company Size Company Capitalization

Maternity Care Tech

300+ Employees

 $200 M

 

Business Problem

  • Our client, a leader in this field, was confronting industry hurdles while also trying to improve their NICU case management and develop an app to track a mother's health from conception to postpartum.
  • The client requested a solution that would integrate smoothly with their current operations with rapid deployment in six months.

Approach

  • Our digital engineering team leveraged design thinking and cloud-native architecture to rapidly develop a solution that reimagined the pregnancy care journey.  
  • Our full-stack engineers modeled a robust, secure Azure serverless solution using microservices for personalization, workflows and security while frontend developers crafted tailored UX that simplified complex tasks around pregnancy care.
  • In under 6 months, our cross-functional team deployed the interactive platform at low TCO with advanced core features ready to respond through rapid experience enhancement.
     

 

Results & Outcomes

10% increase in market share 35% increased engagement  in maternity care program 42% faster time-to-decision for NICU admissions process
   
  $5-10 million unlocked
upsell opportunities