Getting to Know You: John McKenney

Welcome to another episode of our "Getting to Know You" series, where we explore the stories of amazing individuals joining the Genzeon team.

Today, let's meet John McKenney, who plays an important role at Genzeon as AVP of Retail Architecture. 

Come along as we find out more about his work and personal experiences.

Q: Can you share with us an interesting fact about yourself?

In my free time, I get into creative pursuits such as writing and filmmaking. 

I've self-published a children's book called "Dart" on Amazon, dabbled in horror movie production, and successfully optioned several screenplays to major studios.

Q: When you were young, what did you want to be when you grew up?

As a child, my dream was to become an inventor.

Q: Tell me about somebody from your past who has greatly influenced your work or personal life and why they've influenced you.

Dyke Simpson, my hiring manager at Barclaycard US, profoundly influenced me. He emphasized the value of trust and the importance of getting things done. He allowed me to work autonomously. He silently observed my performance, providing valuable input that shaped me into the leader I am today.

Q: What work experiences in the past give you the most insight into your current position?

Two previous roles have given me a lot of insight into my current role. The first was my experiences as an Enterprise Content Management consultant, I specialized in winning business for large software companies. 

The second experience was in managing engineering and architecture at IKEA, this experience further equipped me to address the major challenges faced by retailers today.

Q: Why did you decide to come to Genzeon?

I was drawn to Genzeon's entrepreneurial spirit and the exceptional strength and depth of the team. The chance to contribute to the growth of the retail practice, alongside amazing colleagues, was a compelling opportunity. In our work environment, we encourage open communication, trust, and transparency, making it a place where your ideas and opinions matter. I'm grateful to be part of a team with smart and capable colleagues, and I feel a genuine effort to understand and connect with each individual.

At Genzeon, we do things differently when it comes to hiring. We focus on the person, not just the job they're doing. 

"Retail engineering leaders must balance immediate talent acquisition with a strategic approach. Starting with commercialized packages supported by providers, then involving trusted engineers, helps manage the chaotic cycles of technology projects and avoids technical debt."

Retail Industry

Q: What are the biggest pain points for retail leaders right now?

The challenge lies in balancing decision-making and delivering value within budget constraints. 

In the fast-changing world of AI, leaders are figuring out how to use it in different situations and looking for practical options that work for many.

Q: How are leading retail companies dealing with these pain points?

Companies focus on building customer/brand loyalty through strategic investments in emerging technologies, social media, and multiverse extensions. 

For Genzeon, understanding a brand's values and data practices is crucial in mapping AI applicability and ensuring its alignment with customer expectations.

Q: What is the balance of people vs. technology to solve these pain points?

Retail engineering leaders must balance immediate talent acquisition with a strategic approach. 

Starting with commercialized packages supported by providers, then involving trusted engineers, helps manage the chaotic cycles of technology projects and avoids technical debt.

Q: How will AI affect or disrupt certain companies in retail?

AI is set to shake up all industries, and for retailers, the impact on brand reputation and customer loyalty is especially noteworthy. 

Shoppers are willing to share personal details if it means a curated wardrobe or a personalized shopping experience. 

Genzeon explores this by understanding a brand's values, setting clear AI boundaries to avoid misinformation, and guiding retailers in aligning data standards for successful integration.

Q: How is Genzeon helping companies with their AI initiatives?

Genzeon supports companies in their AI endeavors by grasping brand values and data practices. 

To prevent AI mishaps, they stress the importance of clear boundaries. 

Genzeon's retail experts assist large retailers in aligning data standards, allowing for safe experimentation without the risks of going all-in with a single tech solution.