CASE STUDY

Our client faced challenges in managing a surge in customer queries, causing delays in response times and issue resolution, potentially violating service level agreements and regulatory standards.

 


$1M

reduced labor costs

30%

customer satisfaction boost

40%

increase in agent productivity

Company Overview

A leading lifestyle retail company with a portfolio of global consumer brands spanning apparel, accessories, and home goods.

Company Type Company Size Company Capitalization

Lifestyle Retailer

24,000+ Employees

 $4 B+

 

Business Problem

  • Customers preferring alternative communication channels encountered restricted access, complicating prompt query resolution and meeting diverse customer needs.
  • Existing customer service limitations raised regulatory concerns and diminished customer satisfaction, jeopardizing the brand's reputation and customer loyalty.

Approach

  • Our Digital Engineering team collaborated closely with the client to analyze existing customer support challenges, focusing on query management and accessibility.
  • Implemented CRM bots to automate tasks and manage FAQs, improving query handling efficiency, integrated the bots into the client’s existing CRM system for instant support and streamlined query resolution.
  • Implemented SMS integration to enhance accessibility and diversify communication channels.

Picture1-1

 

Picture2

 

   

 

Results & Outcomes

$1M in reduced
labor costs

30% boost in
customer satisfaction
40% increase in
agent productivity
   
  25% faster resolution for customer questions  

 

Genzeon